There are designers. There are legendary designers. And there’s Alena Akhmadullina. In the 17 years of its existence, Alena Akhmadullina brand has become a unique phenomenon in the history of Russian design and a revolution in the fashion world. Since 2005 the Alena Akhmadullina brand is a permanent member of the Paris fashion Week. An artsy hotel emblem, decorative pillows and one-of-a-kind umbrellas are all designed by Alena Akhmadullina exclusively for SO/ St. Petersburg, with stylish uniforms to follow soon.